The three-year plan most owner-led businesses should actually be writing.
Why an honest, narrow plan beats an ambitious, vague one — and what to put in each section.
Read the note
Advisory · Nairobi
A boutique advisory firm for owner-led businesses across East Africa. Our deepest practice is schools; we also advise selectively across other owner-led businesses where the fit is right.
Nairobi · Home of the firm
Small by design
Engagements across East Africa
The practice
We work in three areas only. Most engagements begin with a diagnostic and progress into one or more — in the order they usually need to be addressed.
Decide what the business is for — on the record. Translate aspirations into a credible plan the team can deliver. For schools, this is the three-year academic plan; for other owner-led businesses, the equivalent strategic plan and the cadence behind it.
Build the operational spine — staffing, data, finance discipline, and the everyday processes that hold the business together. Where the work calls for it, we draw on tools we have built ourselves; recommendations remain vendor-agnostic.
Earn the right customers before the pitch. Positioning, the buyer journey, pricing, and customer-facing communications. For schools this is admissions; for other businesses, the equivalent decision about who you serve and how you reach them.
Our method
Every engagement starts with the same three questions. We have not yet met an owner-led business where the work didn’t resolve into one of them.
Direction
We work with you on the positioning, the three-year plan, and the difficult sequencing decisions that separate a real strategy from a polished one.
Delivery
The operational spine that lets the strategy happen — staffing, data, finance, and the unglamorous middle.
Demand
Positioning, the buyer journey, pricing, and customer-facing communications. The trust earned before the pitch.
Selected engagements
Three illustrative engagements from the current book. Where naming is approved we name; where confidentiality requires it, we don’t — outcomes are real either way.
Lease structuring and price negotiation on a factory and machinery acquisition; commercial diligence and economic modelling of the equipment.
Eight-week diagnostic; new three-year plan approved by board; admissions journey rebuilt.
Staffing model redesign across two campuses; school MIS strategy; finance discipline restored.
What we don’t do
Boutique advisory firms are defined as much by what they decline as by what they accept. These are ours, on the record.
There are firms in Nairobi that do this well. We will recommend them. We will help you decide what kind of person you need first.
We have built tools in adjacent spaces. We will help you decide what to buy and what to do once you have it. We will not have a commercial interest in the answer.
We will help you decide whether external funding is right and shape the strategy a fundraiser then writes against.
If we are at capacity, we will tell you. Most boutique advisory firms quietly take more than they should. We will not.
That is regulated work and not what we are. We will refer you to firms we trust if you need it.
If we don’t believe we can make a measurable difference for your business, we will say so. The first conversation is the first test.

A small firm built on close work — the tools we built for schools and owner-led businesses, the engagements we took on, the rooms we were allowed into.
Nairobi · Est. 2023
About Tutagora
Tutagora was founded out of close work with schools and owner-led businesses in East Africa — the tools we built for them, the engagements we took on, and the rooms we were allowed into. We started this practice because we kept watching capable owners with the right intentions and the wrong cadence: brilliant teams, real conviction, and no shared plan for how the next three years should unfold.
The work looks different across sectors. The underlying problem rarely does.
Most advisory firms inherit their assumptions. We are still close enough to question ours.
What clients say
They told us no to two ideas in the first hour. That is when we knew we wanted to work with them.
The diagnostic itself was already worth more than the last consultant we paid for a year.
Insights from the firm
Why an honest, narrow plan beats an ambitious, vague one — and what to put in each section.
Read the noteThe four questions in their head before they commit — and how to answer each one, whether you sell to parents, procurement teams, or boards.
Read the noteMost operational systems fail on adoption, not architecture. Fix the human side first.
Read the noteA note from the founder
“Tutagora exists because we kept watching capable owners with the right intentions and the wrong cadence. The firm started in schools — where the problem is most visible and where we have spent the most time — but the underlying work crosses sectors. The firm is small on purpose, opinionated by necessity, and quiet about the work.”
Begin a conversation
We ask a handful of pointed questions, share what we are seeing in businesses like yours, and propose work only if we believe we should be the firm to do it.
Contact
Tell us a little about the work. We’ll reply within two working days.